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Playing In My Own Sandbox (part 3) April 20, 2014

Posted by bobv451 in business, e-books, history, VIPub, Wild West, writing.
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The word circulated last week that Random Penguin had axed four different western series. This wasn’t unexpected–I pretty much assumed this in December and realized what the merger of Random House and Penguin meant last year when it was announced. I said in an article by Rod Miller in the Feb 2014 issue of WWA Roundup Magazine about the merger: After the dust settles on most mergers, fewer titles are published and fewer editors are needed.

No swami crystal ball sf futurist navel gazing required. That’s how business is done. The easy explanation was also in the article where I said: A merger yields one company selling into a customer base inadequate to keep the two in business.

In other words, the number of readers for separate companies isn’t big enough but a smaller output of books to that same readership might let the merged company survive. That’s the way legacy publishers have to work. Be the biggest fish swimming in the ocean or die. The problem is when your ocean dries up to a mere mud puddle. Big doesn’t work for survival then.

VIPub is different. Ebooks have changed the game, and for the reader (and probably the author) for the better. Four cancelled series = 50 books a year. That’s quite a void for the nimble VIPub ebook author to fill. In the case of westerns, a lot of the readers don’t want or use ereaders, but thanks Amazon, thanks for CreateSpace. Print on Demand! With overhead smaller for independent publishers, smaller lead times and more agile editing and production, this deficit can be addressed fast.

And it seems to be in the works. At least one indie publisher is working on several possible new series, and I expressed my interest. I would love to have input into how these series are structured, since they can be done radically different from legacy publishing. I pitched several weird western limited series years back, to no takers. Maybe now. Interlocking stories is a possibility. A return to the old-school sf trilogy, only with westerns? Open-ended series are fine but sometimes you want a story to, you know, end. Fifty books is a big gap to fill and numbers are on the side of the VIPub/indie publisher. Ten percent of that former legacy market is good money.

But reaching it might be difficult since Walmart isn’t likely to take PoD books due to size and nonreturns. That will go into a future blog post on discoverability and pushing your own series titles.

A tribute to all the fallen heroes in those four series.