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Double Down May 14, 2017

Posted by bobv451 in awards, business, contest, e-books, ideas, Uncategorized, VIPub, writing.
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When you write a story, consider how many different ways you can use it/sell it.  Easiest of all is submitting a story to a contest.  I saw one that is pretty nifty with big prizes.  Futurescapes Contest

Benefits: you write, you win.  You become an award-winning author (and much richer, in this case).  If you don’t win, you’ve got a story that can sell elsewhere.  A story you can use as a promotion for other work (your ebook can contain an entire novel *plus* that story as a bonus).  A story to put into your own collection.  A story that might just fit into the raft of theme anthologies that crop up all the time (but which have impossibly short deadlines–”Sure, I can get you a story by Thursday.”  And you can since it is already written.)  And it’s possible that story can serve as the beginning of a longer work.  A first chapter, if you will.

How many other ways can that single story be used?  Let me know.

Some contests are futile to try, being set up to give specific authors a win.  Beware of those which charge an entry fee.  Those might be used to generate money for the people running the contest and nothing more, but if the reward is big enough and you’re confident, go for it.  Look for contests where your entry is anonymously judged to avoid a judge knowing and hating you (for whatever reason).  Some contests you might have to swallow hard to consider, but there are worthwhile results.  Writers of the Future
might be like that, but the contest seems fair, the judges are well known and respected pros and if you win (and there is a steady stream of winners), you can make a bunch of bucks with your story.

Your story is going to be tied up in the sales process anyway.  A few extra weeks or months can benefit you greatly by putting a contest at the start of the submissions queue.

And another list.

Write on!

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Analysis Paralysis January 19, 2014

Posted by bobv451 in business, e-books, ideas, money, VIPub.
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“If you cannot measure it, you cannot improve it.” Lord Kelvin’s statement works for things technological. If you can’t measure it, what do you really have, anyway? When it comes to matters like psychology, mathematical analysis gets chancy. (Mike Stackpole tweeted on this article earlier today) Can you mathematically define happiness? Considering that they used chaos theory ought to give a clue to that. The starting point (boundary conditions) affect the outcome. Begin a wee bit differently and you get, possibly, a hugely different result.

VIPub (Vertically Integrated Publishing) authors have to choose not only where we start but what our desired outcome is. That decided, how do we measure it?

For years I have followed investment newsletters. The more I look at them, the more contradictory the advice becomes. The recommendations turn into Johnson-Nyquist background noise. For every one saying “buy” another says “sell.” It comes down to my gut feeling and how I see the future. The best that can be done to avoid the analysis paralysis is to choose an advisor who produces the best result, however imperfect, and ignore the rest. It all averages out to average mush otherwise.

The big question in VIPub is how to get eyes onto your book. I’ve tried lots of schemes and will try many more to find better ones. But the analysis of how to say one is better than the other technique shouldn’t be too hard. It shouldn’t be just what sells books. You can rack up impressive numbers by giving your book away for damned little. A different metric is to my liking. The money in the bank is the counter, the measurement, the end result of various experiments. The Laffer Curve might well pertain here. How much should we spend on promotion/advertising for the biggest monetary return? (I won’t entertain political argument on this–I think the Laffer Curve is a model of reality and don’t care about your opinion). If pricing low and selling huge numbers works better than higher prices and fewer sales, go for it. But it could well be the other way around. The measurement: total money in your pocket.

The trouble comes in analysis paralysis, having too much data. Reading other blogs on this gives me the impression nothing works–and everything works. David Morrell once said at a WWA panel, 10% of your time ought to go for promotion. And no more. Your time is better spent writing (and I agree). But what kind of promo? Another bit of advice was to make a list of all the possible promotional gimmicks you can do–then pick 3 to pursue. A new wrinkle is introduced with paid advertising. Do FB or Google ads work? Maybe not if an ad has to be seen 7 times to be effective. They can sell more ads than you can afford. Again, what return do you get for your money? The maximum bang for the buck?

You as a VIPub author have to decide, but if you read too much and think about what you can actually do too little, you are going to end up in a sea of despair. Analysis paralysis. Pick and choose. What works for you won’t necessarily work for others. But do choose. Then do it. (And if it doesn’t give you the money (not sales) you expected, try something else.)

analysis paralysis cartoon photo Fin16s.jpg