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Brands and otherwise August 13, 2017

Posted by bobv451 in business, conventions, New Mexico, science fiction, VIPub, westerns, writing.
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Writing westerns requires some knowledge of cattle brands. Not much, really, but enough to sound authentic. I have a great deal of fun coming up with ranches sporting such brands as the Rolling J. But writing has changed from merely thinking about such things and dealing with them every day. A different type of brand is needed now.

Publishers don’t promote (or advertise) much anymore, so it is up to the author to deal with this important aspect of writing. What good does it do to write the best novel ever in the history of the universe only to have it ignored? Advertising, promotion–and creating a brand for yourself. All are integral to sales now.

Some things seem obvious but aren’t. There are a lot of reasons to go to a convention. Attending as a fan is entirely different from going as a writer. How you dress, how you act, your entire persona is the face you are putting not only on yourself but your work. This is part of the author’s brand (and I’m not necessarily talking about that tramp stamp). You don’t have to be staid and sober (I’d say, sober as a judge but this is Abq and such things are rare here) unless that’s the image and fiction you are peddling. Enjoy yourself but don’t get falling down drunk or insult people unless you can do it in a humorous way not likely to get you sued or punched out. Even then….

Bubonicon is coming up. Come to my panels, come to my autographing (got lots of new titles!), see how I approach the idea of strengthening my brand. So you’ll recognize me, here’s a picture taken recently in New Orleans.

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