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Playing In My Own Sandbox (part 2) April 13, 2014

Posted by bobv451 in business, e-books, Free, ideas, VIPub, westerns, Wild West, writing.
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Nothing is certain but change. That’s the way of life, but not necessarily so in series. If you intend to do a limited series, say a trilogy, your protagonist can have a character arc where all kinds of flaws are corrected or augmented by the end of the series. The protagonist usually grows as a person and responds to the vicissitudes of the plot thrown at him/her. This makes for a satisfying conclusion but presents a problem if the series stretches to more titles.

Readers get invested in the character. Watching one grow and change is fine if the series ends in a predetermined number of titles. If the series has multiple entries, this isn’t such a good idea. A reader coming into the series after 5 or 6 titles (or 50 or 60) can fall in love with that character, go back to read earlier titles and find the character doesn’t measure up. End of interest. Ebooks have the advantage of always being in print so a reader can scrounge up the first book and ride the wave through all the titles and enjoy the character development. But in a print series, this isn’t an easy thing. Print books go OP (out of print) in a few weeks.

Some many-authored long-running series like the Jake Logan books insist that the main character (in this case, John Slocum) never change from the traits listed in the series bible. Authors don’t have to deal with changes or details a book or a hundred books earlier. But what’s an author to do with a static protagonist?

The answer comes in the secondary characters. They can change (or even die). The protagonist carries the plot and everyone around can learn and grow or devolve. End of book, satisfying character changes, but not in the protagonist who moves on, as is, to begin a new adventure.

I am trying something a bit different in a western series starting in October. The protagonist in The Great West Detective Agency is a gambler and something of a wastrel whose liking for the ladies always gets him in trouble. It’s a print series so Lucas Stanton’s not going to change much, but I hit upon the idea of publishing short stories using secondary characters to augment the plot. What are the histories behind the characters in the book? The dance hall girl or the bartender? The sidekick or the femme fatale? The curious “source of all information” or the hellfire and brimstone preacher or the sweet young thing who entices Stanton into a new mystery? This volume (the first will be called 4 Lives) will be an ebook and maybe PoD. But it gives a chance for the behind the scenes look at the characters and how they got to where they are in the book, leaving the protagonist free to push the plot.

If you want a free copy of 4 Lives when it is ready in a month or so to see what I’m doing, drop me a line via my website at http://www.cenotaphroad.com and mention it. Be sure to tell me what your preferred format is.

Great West Detective Agency

Great West Detective Agency

Analysis Paralysis January 19, 2014

Posted by bobv451 in business, e-books, ideas, money, VIPub.
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“If you cannot measure it, you cannot improve it.” Lord Kelvin’s statement works for things technological. If you can’t measure it, what do you really have, anyway? When it comes to matters like psychology, mathematical analysis gets chancy. (Mike Stackpole tweeted on this article earlier today) Can you mathematically define happiness? Considering that they used chaos theory ought to give a clue to that. The starting point (boundary conditions) affect the outcome. Begin a wee bit differently and you get, possibly, a hugely different result.

VIPub (Vertically Integrated Publishing) authors have to choose not only where we start but what our desired outcome is. That decided, how do we measure it?

For years I have followed investment newsletters. The more I look at them, the more contradictory the advice becomes. The recommendations turn into Johnson-Nyquist background noise. For every one saying “buy” another says “sell.” It comes down to my gut feeling and how I see the future. The best that can be done to avoid the analysis paralysis is to choose an advisor who produces the best result, however imperfect, and ignore the rest. It all averages out to average mush otherwise.

The big question in VIPub is how to get eyes onto your book. I’ve tried lots of schemes and will try many more to find better ones. But the analysis of how to say one is better than the other technique shouldn’t be too hard. It shouldn’t be just what sells books. You can rack up impressive numbers by giving your book away for damned little. A different metric is to my liking. The money in the bank is the counter, the measurement, the end result of various experiments. The Laffer Curve might well pertain here. How much should we spend on promotion/advertising for the biggest monetary return? (I won’t entertain political argument on this–I think the Laffer Curve is a model of reality and don’t care about your opinion). If pricing low and selling huge numbers works better than higher prices and fewer sales, go for it. But it could well be the other way around. The measurement: total money in your pocket.

The trouble comes in analysis paralysis, having too much data. Reading other blogs on this gives me the impression nothing works–and everything works. David Morrell once said at a WWA panel, 10% of your time ought to go for promotion. And no more. Your time is better spent writing (and I agree). But what kind of promo? Another bit of advice was to make a list of all the possible promotional gimmicks you can do–then pick 3 to pursue. A new wrinkle is introduced with paid advertising. Do FB or Google ads work? Maybe not if an ad has to be seen 7 times to be effective. They can sell more ads than you can afford. Again, what return do you get for your money? The maximum bang for the buck?

You as a VIPub author have to decide, but if you read too much and think about what you can actually do too little, you are going to end up in a sea of despair. Analysis paralysis. Pick and choose. What works for you won’t necessarily work for others. But do choose. Then do it. (And if it doesn’t give you the money (not sales) you expected, try something else.)

analysis paralysis cartoon photo Fin16s.jpg