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Networking That Promo July 8, 2012

Posted by bobv451 in business, e-books, education, Free, ideas, inventions, money, VIPub, writing.
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Finding the “right” way to promote and market your VIPub e-book might not exist. There are always new ways cropping up, ways too numerous for one person to ever keep up with. Therein lies the wonder of both the Internet with its writers’ newsgroups and old-fashioned face-to-face networking. Here are a few ideas that have cropped up in the past month or so I want to pass along (one idea from each of 3 contact methods).

First off from Merlyn via e-mail is unglue.it, a combination of Kickstarter and Project Gutenberg. From the way I read it, you put up a project as in Kickstarter and if you get the money (let’s call it an “advance” as in “work for hire that’s all you’re going to get” advance), then the book goes out into a free worldwide lending library. You keep the advance but anyone anywhere can d/l your book. Setting the price for the advance would be tricky but with first novel advances running around $3k now, I suspect you might be able to do that well. But a different approach to using this appeals to me. I haven’t tried it but I might. I have a lot of reprint book series I want to get out there. Put the first up for a nominal amount with links to all the rest on Kindle, Nook, my bookstore. This would give a small advance on book #1 and potentially big marketing clout on the remainder. (I am not sold on Kindle’s Select program–I see damned little return after putting out titles for free–this drives huge numbers to Amazon but not with followup to actually buy *my* books, even in the same series).

Next is leanpub.com via f-2-f at First Friday. Jerry said he put a book up and was pulling in $100/day over the first 3 weeks it had been up. He does technical books of huge girth and weighty content and the book might actually have gone out for $100, so he’s selling 20 copies to a limited techie niche. But the nice thing about leanpub.com is the ability to publish serialized fiction and get paid along the way. Also, their 90% royalty (minus 50 cents) and ability to price up to $500 beats Kindle. Assuming $13 Kindle max for 70%, this is Kindle=$9.10 vs Leanpub=$11.20. At the $5 price I put my titles, Kindle=$3.50 vs Leanpub=$4.00 Even looking at short stories at $1, Kindle=$0.35 vs Leanpub=$0.40 (which is the same as on Nook). Definitely a site worth checking out to see if it matches any project ideas you might have.

Last is via a writers’ newsgroup. At First Friday one member touted a startup business for doing book trailers. She got in on the ground floor to promote and paid $150 for a 1 minute trailer. Haven’t seen it but undoubtedly it would be professional quality. Future book trailers would cost more. However on the IAMTW newsgroup was mention of a free book trailer site, animoto. You supply the text and pictures (likely book covers and illustrations) and the program generates a 30 second trailer, complete with graphics and music. Unlimited and free. For a mere $25/yr you can do full-length videos or the next step up is $250 with about anything you could want. Professional stuff costs even more with reselling, etc tossed in. But even at the “pro” level this would cost only about what a single book trailer would if done by someone else. You get an idea what can be done on this sample page.

I am certainly going to give it a go on a 30 sec trailer for something. The next month is going to be full of finishing a new western ASAP but there will be time in there to play with animoto. I’ll post the results (of course I will!)

If you give any of these a try, let me know how it works out for you.

CephaloBob at work!

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