Give It A (e)Read as The Giants Jockey For Position May 10, 2012Posted by bobv451 in business, e-books, iPad, iPhone, VIPub, writing.
“Target to quit selling Kindles” read the headline.
So, does this mean Amazon is yesterday’s “next best thing” or something else? The article says more about Target aligning itself with Apple than anything else. I see this as Apple expanding stores where its products are physically viewable/salable. Such strategic alliances flow like the tide. Target fancies itself an upscale Walmart and Apple certainly offers products that fit that image. And a large part of this, I suspect, goes toward ditching a product that can be showroomed, then bought directly from Amazon.
For those of you still on the fence about ereaders, here is a comparison of what to look for and various devices along with some news such as Amazon’s numbers looked better because the loss it takes on Kindle sales improved (due to slowing Kindle sales–sell fewer units that lose money and your bottom line improves).
From a business standpoint, Amazon is about breaking even on their Kindles (or, from the article, losing a bit with every sale), wanting the big $ bang to come from continuing content sales (hey, that’s us!) Amazon seems to be taking a longer view of sales rather than concentrating on quarterly p&l, which means its growth might stretch out for a lot of years. But this is a fast-moving business. The ereaders might change but Amazon knows the content feeding them is the “constant.” The medium is not the message–the message is the message. The signal goes on, no matter how it is received.
Here’s one way to make a smartphone use a screen as large as an iPad. Technology marches on, but what you read rather than how you read is the important goal to keep in your sights (and on your sites).
Speaking of sites, I am in the process of migrating my online store so it will be out of service for a few days longer.
And looking forward to tomorrow, a guest blog from Scott Gamboe on his career, his Kindle Fire contest (and more stuff to come) will be featured. It’s all about content, folks, all about how we do it, how we sell it.