Eating iPads February 5, 2012Posted by bobv451 in business, education, food, gummint, ideas, inventions, iPad, iPhone, VIPub, web & computers, writing.
The restaurant business operates on razor-thin profits. I ran a big restaurant for a while and we sported the best profit in the chain at a bit over 1%. That took constant vigilance and attention to who was hired, especially at waiter and waitress (this was back in the day when they were called that and not some PC variant like server, which can apply to a computer as easily.)
The paper today told of a NC restaurant equipping its servers with iPads. If the customer can’t decide, a picture of the food comes up (something that I have always felt is counter productive. There’s a reason food ads on TV use Elmer’s glue for milk, varnish on meat and other ugly things to mimic food–real food looks terrible photographed). I suppose this is a way to get past a language barrier, but the idea was to broaden the menu and give the potential feaster a hint as to which wine went best with that hot dog. (Hint:1787 Lafite claret is always a good choice.) The server touch screens the boxes, then submits the order via the iPad. No messy written checks.
It wasn’t stated but there might be another benefit other than using the iPad as a POS device. Put the order into a computer and have that decide how to optimally prepare the meal. Might be possible to fix 2 or 3 other customers’ same order together, cutting down on waste food and improving response/cooking/order time. Churn that computer a bit more and you can inventory the same way that bars inventory using a liquor gun. Every shot is monitored and matched with income. Every shallot can be similarly tracked. And it would be even easier if you could put in an edible RFID.
Why not couple the iPad to a webcam in the kitchen so you can watch the cook spitting in your food?
But my stfnal mind jumped a bit beyond simple profits on this. Paper checks are discarded. Once the meal is paid for now, all the tracking you get is the purchase price. (My son took me to a place in LA where they use Scantron sheets to order on–but below is an article on a restaurant near where he lives in Torrance using iPads) Using an iPad can record what every diner ate, or at least ordered. This can be pumped into a gummint database, let’s call it Michelle’s List, and the FDA can order out the TSA to arrest you if you are not eating properly. Or maybe the FDA will have its own SWAT team like the Dept of Education.
Fertile ground for stories. Of course, since this interests me, I’ve already done one novel with background like this. You can read it for free here, if you like.
Or maybe you can use a restaurant app like Fandango. Set up a reservation, order food and expect it to be ready when you arrive. The restaurant can monitor your approach using GPS to make sure you’re not one of those who orders a mushroom/onion/pineapple pizza and sends it to another house as a prank. With so many fast-casual (this term is being applied to places like Chipotle and, maybe a favorite of mine, Souper Salad) restaurants putting in wifi to keep the patrons there a bit longer, all kinds of other innovations might crop up.