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Not Just (Billy the) Kid(ding) December 4, 2011

Posted by bobv451 in awards, contest, death, ghost towns, gummint, ideas, New Mexico, westerns, Wild West.
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A few months back I mentioned New Mexico’s Billy the Kid hunt. Items or clues placed at historic spots around the state–sort of a collect the entire set kind of quest. NM Tourism spent about $600k on the project and says it has netted over $2m. I assume this means that $2m was spent that wouldn’t otherwise as a result of the promotion. That’s fine and dandy, and I’m happy to see someone in Santa Fe doing something other than ignoring their jobs.

Since the state is stymied in developing its extraction industries and more than 70% of the land is owned by the feds (and therefore off the tax roles) NM scrapes the bottom of the barrel when it comes to generating revenue. “Catch the Kid” resulted in a $10k reward being split between two teams, one of which notably called itself “The Regulators.” Other prizes were significant.

Our history is about all we can use to generate new money. Spaceport America is a good start on continuing revenue coming in from outside the state (and US) and now is the time to push tourism since Jan 6, 2012 marks NM’s 100th anniversary as a state.

Why not a tour of outlaw hot spots? Blackjack Ketchum is a gruesome ending to a New Mexico outlaw is notable. (pictures at the link might be sorta, well, gruesome for you) Elfego Baca is on the other side of the badge–he wore one. His shootout is nothing less than astounding.

Shakespeare, NM is a veritable time capsule of outlawry. You might want to check my fictionalized version of deadly happenings there in the story “Silver Noose.”

So much history. I’m glad “Catch the Kid” was successful. May the tourism dept think of something even more successful for NM’s centennial year.

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